Our team loves working with journalists around the world to share Photoroom’s stories. If you’re a journalist or member of the media and would like to get in touch, please reach out to Lauren Sudworth, Head of Brand and Content, through our email [email protected].
Only media inquiries will receive a response. If you’re a Photoroom user and have feedback or a question for us, please visit: help.photoroom.com or contact our customer support team through the “?” button in the app
Photoroom was founded in 2019, and over the past 4 years has carved out a niche in the commerce photography space.
Photoroom first found success with its best-in-class background remover. We have now expanded our offering to include a Batch photo editor, Magic Retouch tool, and our latest generative AI offerings; AI Images, AI Backgrounds, Resize, AI Fill and AI Expand.
Photoroom is the world’s most popular AI photo editor, and is one of the most popular generative AI products, according to research by A16Z. Photoroom has been downloaded 150 million+ times in over 180 countries, with a 4.7-star rating from 1 million reviews.
We are headquartered in Paris, and have grown to a company of over 50 employees.
Matthieu Rouif, the co-founder and CEO of Photoroom, had a background in app development and product management. While working as a Product Manager at GoPro, he became frustrated with the time-consuming process of manually removing backgrounds in Photoshop. He realized that he was not alone in this frustration, and that there was a demand for a better solution on the App Store.
This led Matthieu to study machine learning, where he developed prototypes that mixed machine learning and mobile apps. After the course, he met with Eliot Andres, a machine learning expert, and together they created the first version of Photoroom in just two weeks.
Co-founder and CEO of Photoroom
As a fresh Polytechnique and Stanford graduate, Matthieu started working on photo apps 15 years ago while still on campus. He then created the first mobile apps for ski resorts and co-founded the HeyCrowd app to make surveys more social. Later on, he led product for Replay Video Editor (Awarded ‘Best App of the Year’ by Apple and Google). After leading all image editing products at GoPro when they acquired Replay, Matthieu left GoPro in 2018 to start Photoroom.
Co-founder and CTO of Photoroom
With 8 years of experience in deep learning and computer vision, Eliot Andres co-founded Photoroom with the goal of leveraging AI to make image editing accessible to everyone. Today, he focuses on Generative AI, image customization APIs, and developing Photoroom’s cross-platform rendering engine.
Photoroom helps elevate businesses through amazing photography. We use AI to make photo-editing feel easy and delightful, and the end results look pro.
Photoroom is aimed at people doing product photography, from resellers and small businesses selling online, to part-time hobbyists selling their hand-crafted goods, to household names like Bulgari and Faire.
Photoroom also serves a range of industry verticals including beauty, jewellery, fashion, furniture and antiques, hand-made items, digital agencies, cars, electronics, and toys.
Photoroom is free for everyone, and affordable for businesses. Photoroom Pro, our most popular paid-for subscription, costs $4.99 a week/$89.99 a year. The Pro plan comes with generative AI features including AI Backgrounds, AI Shadows, AI Images and Resize, batch editing, 1,000+ design templates, and collaborative features for teams, as well as optimise and resize images for a range of platforms.
Photoroom is also the only company to create a foundation model trained to master commerce photography, which powers many of our AI tools and means our AI generation is faster than other companies using a generalist model. Our Background Remover also uses a custom algorithm.
We also leverage Apple CoreM to build on-device machine learning and offer the best experience to our user users. As a result of the quality of our algorithm, we were awarded “App of the Year” by Google and “Editor’s Choice” by Apple in 2023.
Create stunning images in seconds with Photoroom’s AI-powered tools.
AI Backgrounds is a revolutionary AI-powered tool that generates professional-quality product images in seconds. Our unique backgrounds are one-of-a-kind, allowing you to create a consistent brand style. Purpose-built for product photography, AI Backgrounds adapts to your product's characteristics, including angle, lighting, and shadows.
AI Shadows is an AI-powered tool that instantly generates realistic and studio-quality shadows for your images. AI Shadows adds realism, depth, and visual separation to your photos, making the subject stand out and enhancing the three-dimensional effect.
AI Images is a text-to-image tool that generates photo-realistic images, scenes and objects in a range of styles. AI Images is currently available on iOS, and coming soon to Android, Web and our API.
Our Background Remover is a user-friendly tool that allows you to erase image backgrounds with ease. Highlight your subject, create a transparent background, and place it in various designs and destinations to transform your photos. Photoroom also provides access to a vast library of backgrounds and templates, allowing for endless customization options.
Try the Background Remover here
Photoroom's Batch Mode is the ultimate time-saving solution for editing multiple photos simultaneously. Easily apply the same design, like a professional white background, to all your images in just a few clicks. Make your store look more professional and save valuable time with this powerful editing feature.
With Magic Retouch you can easily eliminate any unwanted elements from your images. Select the object with the brush tool, and Magic Retouch will remove it from the photo, as if it had never been there at all. Whether it's people, small objects, watermarks, or text, you can rely on Magic Retouch to erase any unwanted content.
Resize lets you crop and resize your images online. Whether you need to resize your photos for social media platforms, online marketplaces, or to highlight specific parts of an image, you can do it all within a few simple taps.